Pedalling is a peace movement.
Outside of its more competitive corners, cycling is an inherently relaxing activity—the repetitive, circular motion, a meandering meditation, a journey towards inner peace.
That’s the concept behind our new collaboration with Copenhagen-based artist Jody Barton. Entitled “BITS N' PEACES”, the project celebrates the beautiful simplicity of cycling in its most mindful, harmonious form—and invites riders to share a more peaceful path together.
