The moment we’ve all been waiting for has arrived! Say hello to Ass Savers in the USA. We are proud to announce we have officially launched Ass Savers, Inc. in the beautiful city of San Francisco, California.
Due to popular demand, we’ve opened an office on this side of the world to make saving asses easier than ever. After three years serving Europe, we are super pleased to branch out to the U.S. We are ready to supply dealers and distributors with our products.
In addition to offering our full product range, we are also looking forward to collaborating with local shops and industry partners to create custom co-branded Ass Savers. To celebrate our launch, we are offering a limited-time discount to dealers interested in creating co-branded Ass Savers.
Giveaway! Tell us which U.S. shop you think should stock Ass Savers and get a free Ass Saver! Email us with your suggestions at: firstname.lastname@example.org
What would your Ass Savers design look like? If you are a part of a cycling team or club, get ready because we are now offering 25% Off custom orders to teams! Create your own team-edition Ass Savers and go ride your bike, no matter the weather.
For more information, email: email@example.com
After successful stops in Berlin, Barcelona and London, the Trackside ’85 photo exhibition presented by Ass Savers travels to the Rapha Manchester Cycle Club on November 18th for its final stop of the tour. Staffan Jofjell’s brilliantly captured photographs from the 1985 Berlin Six Day track race will be on display from November 18th to 23rd to coincide with the Six Days of Ghent.
In addition to hosting the final destination of the exhibit, Rapha Cycle Club Manchester will be organizing events and screening race coverage during opening weekend of Six Days of Ghent.
Originating in Britain in the 19th century, six-day track racing is an event unlike any other. Riders relentlessly grind out lap after lap, covering nearly 100 kilometers a night for six consecutive nights. Spectators join in the madness, convening in the center of the velodrome for six nights of wild celebration and beer.
“After all the enthusiasm and success we’ve had with Trackside ’85 this year it made perfect sense to work with Rapha to bring the exhibition to their new Cycle Club in Manchester. It’s a great venue and the folks at Rapha share our passion for bringing more than just great cycling products to the community,” said Ass Savers’ Jungho Kim.
Exhibition details available at Rapha's website:
Today Ass Savers announces a partnership with the Ritte Women's Team and launches a team edition from which 100% of proceeds will be donated to the Southern California-based team's funds for traveling to the Rás na mBan women's bike race in Ireland this September.
Ass Savers Jungho Kim shared his thoughts on the company's sponsorship of the Ritte Women's Team:
"At Ass Savers, we feel that as a company we should be supporting cycling equally and at as many levels as we can. Yes, this is a male dominated sport and that's something which is quite apparent if you look. When we first started talking with the Ritte Women's Team we found that they share the same kind of lightheartedness and enjoyment of cycling that we have, and of course they're super dedicated to their sport and they take it very seriously. It just seemed natural to collaborate with them and we're really excited to support women's cycling."
The team will use the proceeds to help take them to Ireland where they will participate in the country's premier women's stage race which takes place over six stages in five days and covers 427km. This is the second year running that the Ritte Women's Team will compete in the event.
Ritte Sponsor Coordinator and rider Kelli Samuelson commented, "The Ritte Women's Team is more then excited about this partnership, after five days of racing in the rain and mud in Ireland in 2013 we look forward to having our asses saved by Ass Savers. We look forward to a growing partnership with such a great company that is supporting women's cycling."
The Ritte Women's Team Edition is available for €7.99 exclusively from Ass-Savers.com. Worldwide shipping is available for free with the purchase of three or more.
All photographs by Jess Carmody.
The Ritte Women’s Cycling Team is a boutique-sized assembly of determined women who share a passion for racing bikes. In a culture of power profiles, recovery tights and carbon bottle cage bolts, it's nice to be reminded there are still girls out there who just wanna go fast and have a blast. Because bikes are fun. Riding is fun. Racing is fun. Oh, and winning races every now and then ain't too shabby either.
Ass Savers is a bike obsessed, design focused company hailing from the rainy, wet city of Gothenburg, Sweden.
Since 2011 the five designer co-founders have turned their small side project into a rapidly growing brand and have received numerous awards including Bike Minimalism's Product of the Year 2012 and being chosen as Finalists at ISPO Brand New 2014. Ass Saver's mudguards can be seen all over the world – from the fixed gear scene in Shanghai to the saddles of the Rapha Condor JLT Pro Continental team in the UK.
The company also has satellite offices in Barcelona and San Francisco so if you're in town give a shout-out to @asssavers and come on by for a ride.
Gothenburg, Sweden — 5 June 2014
Ass Savers, Swedish makers of the small, foldable, plastic mudguard that has been deployed by commuters and professional cycling teams alike today unveils the road oriented Ass Saver Extended and debuts it with the Rapha Condor JLT Pro Cycling Team. The new addition to Ass Savers mudguard lineup is the result of an arduous R&D process and features a lengthened tail when compared to the urban/fixed-gear focused Ass Saver Original. The Ass Saver Extended also employs the Gothenburg-based company's patent pending front rail attachment system.
"Road cyclists have always used our products, but after Ass Savers were used in the pro peloton during the 2013 Milan-San Remo race we started to see a significant rise in interest that has never gone away. Feedback from a lot of riders was that you don't fold away them anyways, when you're training or racing you put them on or you don't," says CEO, Staffan Weigel. The final design sees 30mm added to the length (370mm compared to 340mm) which makes a significant difference when taking into account the angle of spray coming off the wheels. Additionally, the folding/storage feature was removed as it was a limiting factor in the length of the product and the lack of a horizontal fold also slightly increases rigidity which should mean fewer dislodged mudguards and unpleasantly wet asses on rough roads.
The Ass Saver Extended will first be used by the Rapha Condor JLT Pro Cycling Team during the (hopefully wet) Tour of Korea taking place June 8–June 15. The RCJ Team Edition sports a tidy black and white design with a pink stripe, inspired by the team's distinctive kit.
Rapha Condor JLT Directeur Sportif, John Herety says, "Ass Savers do what they say on the tin, save your bum. On long days in the saddle you need to be focusing on the racing or your training ride not on your damp derrière. The new extended road model is perfect way to keep the rain off and performance up."
Some of the highest praise comes from the team's Assistant Directeur Sportif, Tom Southam:
"Rapha Condor JLT use the finest products that are tried and tested. Ass Savers have been continually evolving their product to ensure they produce the best product that fits securely and keeps the rain off. It was an obvious choice for the team."
The Ass Saver Extended is available immediately for €7.99 from Ass-Savers.com and comes in seven colors. Worldwide shipping is available for free with the purchase of three or more. The Ass Saver Extended will also be dropping in local bike shops around the world this summer.
The Rapha Condor JLT Team Edition Ass Saver Extended will be available exclusively as giveaways through the Rapha Condor JLT team, follow them on social media outlets for information on how you can bag one for yourself.
About Ass Savers
Ass Savers is a young company hailing from the rainy, wet city of Gothenburg, Sweden. Since 2011, the five designer co-founders have turned their small side project into a rapidly growing brand within the cycling industry and have received numerous awards including Bike Minimalism's Product of the Year 2012 and being chosen as Finalists at ISPO Brand New 2014.
About Rapha Condor JLT
Rapha Condor JLT is one of the most successful road racing teams in the UK. Recognisable in the peloton thanks to its stylish black and white kit, the team is home to both national champions and Olympic medalists.
The team is committed to developing young future talents and therefore 60% of the 15 man squad features riders who are under 23 years of age. The team races a global programme to expose the young riders to a level of racing that will give them the ideal platform to perform. It includes racing in Australia, Japan, Korea, France and Spain. The goal for the team is a strong performance at the Tour of Britain in September. A race won in 2013 by Sir Bradley Wiggins, the team has won the King of the Mountains jersey twice at the race in 2011 and 2012.
The squad also nurtures the talent of double Olympic gold medallist Ed Clancy who won gold in the 2008 Beijing and 2012 London games. Ed racing on the road for Rapha Condor JLT during Olympic cycles before building to the track for Olympic competition.
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