News

Cross is Here! We introduce the JPOW Ass Saver

Posted on October 08, 2015 by Sofia Marin

All summer we’ve seen so many of you chomping at the bit, craving just one more ride off the beaten path, adventuring off road and into the trees. We know plenty of you have the undeniable urge to explore, to push the limits, and discover where your bike can take you.  

It’s no surprise more and more people are drawn to the sport of cyclocross. The sport is imbued with excitement and experiencing the unknown. Cross isn’t coming. Cross is finally here.

What better way to ring in the cyclocross season than by partnering with the man, the myth, the legend Jeremy Powers, a.k.a. JPOW. The Rapha-Focus/Aspire Racing rider embodies the sport, not just with his upbeat demeanor and unquenchable thirst for adventure, but the man simply rides like a boss.

JPOW is the top American cross racer in the world, with three U.S. National Cyclocross Championship titles under his belt and countless victories in the UCI European cross circuit.

We couldn’t be more stoked to work with Jeremy to create the ultimate cyclocross mudguard - the JPOW Ass Saver.

We invite you to join us in the world of mud, cowbells and suffering.

Follow Jeremy’s adventures on Instagram, Twitter and Facebook and check out JAM Fund Cycling

Posted in Custom, Cycling, Cyclocross, Pro Cycling

Raising the Profile of Women’s Cycling with Voxwomen & Iris Slappendel

Posted on September 29, 2015 by Sofia Marin

Voxwomen is changing the way we see women’s cycling and we’re on board!  The cycling channel has made great strides covering professional women’s cycling, providing exclusive content accessible to all. From in-depth race reports to quirky snippets showing off rider personalities, Voxwomen is bringing more visibility to the sport.

We couldn’t be happier than to partner with Voxwomen and Dutch professional cyclist and standout designer Iris Slappendel to create a custom Voxwomen Ass Saver as we help raise the profile of women’s cycling.

We were thrilled to get Iris on board as the designer of this custom-edition Ass Saver. In addition to being a super strong rider, Iris is well-known for being the talented designer behind the UCI World Cup leaders’ jerseys.

“When Voxwomen and Ass Savers asked me if I would like to be involved in creating a new Ass Saver product, I was very enthusiastic from the start,” she said. “Ass Savers are a really cool product, in fact I already use one myself, so I was delighted to be involved in the creative process.”

To hear more from Iris, click here to watch this exclusive video on her involvement.

Anthony McCrossan, Voxwomen Founder and UCI Women’s World Cup Commentator said: “We hope to see many more fans spreading the word about women’s cycling by getting out on their bike and showcasing their very own limited edition Ass Saver.  The team have also created some fun social media campaigns that will run alongside this launch and we can’t wait for everyone to get involved.”

Follow Voxwomen on Facebook, Instagram and Twitter.

Support women’s cycling and get your own Special Edition Voxwomen Ass Saver here. 100% of proceeds go to Voxwomen and Iris.

 

Posted in Custom, Pro Cycling, Sponsorship, women's cycling

Team TIBCO-SVB's Jo Kiesanowski talks rain rides and women’s cycling

Posted on September 04, 2015 by Sofia Marin

Team TIBCO-SVB’s Jo Kiesanowski fearlessly rails a corner at the very wet US Pro Challenge last month with U.S. National Crit Champ and teammate Kendall Ryan on her wheel. Photo Credit: Tour of Utah 

We are super stoked to partner up with UCI Pro Women’s squad Team TIBCO-SVB and do our part to support bad ass women in this awesome sport!

We had the opportunity to chat women’s cycling and rain rides with Team TIBCO-SVB veteran and 3-time Olympian Jo Kiesanowski.

The Kiwi has been racing in the pro peloton for over a decade and is still racking up wins in addition to her 8 National Championship titles on the road and track, plus her representation in the Commonwealth Games and Olympics three times each. Kiesanowski has just been selected to represent New Zealand at the World Championships road race this month.

 

AS: When did you turn pro and how has your cycling career evolved over the years? What disciplines have you raced; do you have a favorite?

JK: My first year as a pro was 2001 here in the USA. I also raced in Europe for pro teams for a few seasons before coming back to the USA to race for TIBCO-SVB in 2008 till now! I have raced both on the track and road internationally and enjoy both, however track is my first love as I started at age 16 and I love going and racing on the track whenever I can.

 

AS: Where do you currently live and train?

JK: I’m from Christchurch, New Zealand but when I’m in the U.S. I split my time between Seattle and Colorado Springs.

 

AS: Seattle is known for its constant drizzle. What are your wet-weather essentials?

JK: First of all, it’s not as bad at everyone thinks,  but if there’s any sort of dampness it’s key if my ass stays dry (thanks Ass Savers)! I also have my favorite rain jacket, gloves and Velotoze booties that I have to use.

 

AS: You have a talent for the one-day European Classics which are notorious for inclement weather conditions. In the days and weeks leading up to these races what makes the difference?  Is it the psychological preparation, training to have peak form, or equipment selection that makes the difference on the day?  

JK: It’s hugely important is to know the course, the type of terrain and pavement/cobbles and looking at a detailed weather forecast to know where the wind is going to come from and if it will rain out there! Information is your friend over there! That way you can decide what pressure will be best in your tyres, what undershirts/vests/gloves/booties are best for today and where the key sections in the race could be so you can make sure you are very far forward in that huge peloton!

 

Jo Kiesanowski powers up the infamous Mur de Huy at the Belgian Lotto Belisol Classic. Photo by Anton Vos.

 

AS: What does it take to finish, let alone podium, at a race with wet roads and harsh weather conditions?

JK: A lot of mental toughness - when it’s miserable out there it’s miserable for everyone, it’s how tough you are mentally to keep pushing through the harsh conditions and being confident in the hard training you have done and in your bike handling skills.

 

AS: Ass Savers is super excited to partner with Team TIBCO-SVB and support women’s cycling. How do you believe sponsors can contribute to the growth of women’s cycling?

JK: Sponsors can recognise that a large part of the cycling demographic is female and supporting women’s teams is a very effective way of reaching that market segment. The women have great stories and we are every bit as intriguing as the men - our sport has a lot of momentum behind it at the moment so hopefully sponsors will see this and want to be a part of it all.

 

Be sure to follow the non-stop action of women's cycling and follow Team TIBCO-SVB! Find them on FacebookInstagram and Twitter.

Team TIBCO-SVB riders show off their custom team-edition Ass Savers during a wet training day in Sweden after racing the Vargarda World Cup.

Posted in Custom, Cycling, Pro Cycling, Sponsorship, women's cycling

Visit us at Eurobike! Plus, #MakeYourOwn Ass Savers!

Posted on August 21, 2015 by Sofia Marin

That’s right everyone. We can’t wait to see your beautiful faces (and asses) at Eurobike this coming week from 26 - 29 August in Friedrichshafen, Germany.

We will be unveiling our blinged-out Ass Saving Station where you can #MakeYourOwn custom Ass Savers on the spot and hand crank them out of our fancy machine!

Best of all, we will be running a Design Contest on Instagram! We’ll select the coolest Ass Saver design of the fair and produce it as a limited-edition run of Ass Savers to be sold on ass-savers.com. All you have to do is upload a photo of your custom Ass Saver and tag @asssavers & #makeyourown. You could save asses too!

Visit us at booth FG-B3/2 and remember, Public Day is Saturday 29 August. Check out the Eurobike website for more details.

Can’t make it to Eurobike but have a cool Ass Saver design idea?

If you want to make custom Ass Savers for your team, race or company, let us know! We offer special discounts to teams and clubs. Contact: sales@ass-savers.com to get started on your custom order.

 

Posted in AssSavingStation, Custom, Cycling, Eurobike, giveaway, tradeshow

Ass Savers Launches U.S. Office! Plus, Get 25% Off Custom Team Orders

Posted on May 15, 2015 by Sofia Marin

Hello America!

The moment we’ve all been waiting for has arrived! Say hello to Ass Savers in the USA. We are proud to announce we have officially launched Ass Savers, Inc. in the beautiful city of San Francisco, California.

Due to popular demand, we’ve opened an office on this side of the world to make saving asses easier than ever. After three years serving Europe, we are super pleased to branch out to the U.S. We are ready to supply dealers and distributors with our products.

In addition to offering our full product range, we are also looking forward to collaborating with local shops and industry partners to create custom co-branded Ass Savers. To celebrate our launch, we are offering a limited-time discount to dealers interested in creating co-branded Ass Savers.

Giveaway!

Giveaway! Tell us which U.S. shop you think should stock Ass Savers and get a free Ass Saver! Email us with your suggestions at: us-sales@ass-savers.com


Promo! Teams Get 25% Off Custom Ass Savers


What would your Ass Savers design look like? If you are a part of a cycling team or club, get ready because we are now offering 25% Off custom orders to teams! Create your own team-edition Ass Savers and go ride your bike, no matter the weather.

For more information, email: sales@ass-savers.com

Posted in Custom, Giveaway, Press Releases, Promo, US Ops