Today Ass Savers announces a partnership with the Ritte Women's Team and launches a team edition from which 100% of proceeds will be donated to the Southern California-based team's funds for traveling to the Rás na mBan women's bike race in Ireland this September.
Ass Savers Jungho Kim shared his thoughts on the company's sponsorship of the Ritte Women's Team:
"At Ass Savers, we feel that as a company we should be supporting cycling equally and at as many levels as we can. Yes, this is a male dominated sport and that's something which is quite apparent if you look. When we first started talking with the Ritte Women's Team we found that they share the same kind of lightheartedness and enjoyment of cycling that we have, and of course they're super dedicated to their sport and they take it very seriously. It just seemed natural to collaborate with them and we're really excited to support women's cycling."
The team will use the proceeds to help take them to Ireland where they will participate in the country's premier women's stage race which takes place over six stages in five days and covers 427km. This is the second year running that the Ritte Women's Team will compete in the event.
Ritte Sponsor Coordinator and rider Kelli Samuelson commented, "The Ritte Women's Team is more then excited about this partnership, after five days of racing in the rain and mud in Ireland in 2013 we look forward to having our asses saved by Ass Savers. We look forward to a growing partnership with such a great company that is supporting women's cycling."
The Ritte Women's Team Edition is available for €7.99 exclusively from Ass-Savers.com. Worldwide shipping is available for free with the purchase of three or more.
All photographs by Jess Carmody.
The Ritte Women’s Cycling Team is a boutique-sized assembly of determined women who share a passion for racing bikes. In a culture of power profiles, recovery tights and carbon bottle cage bolts, it's nice to be reminded there are still girls out there who just wanna go fast and have a blast. Because bikes are fun. Riding is fun. Racing is fun. Oh, and winning races every now and then ain't too shabby either.
Ass Savers is a bike obsessed, design focused company hailing from the rainy, wet city of Gothenburg, Sweden.
Since 2011 the five designer co-founders have turned their small side project into a rapidly growing brand and have received numerous awards including Bike Minimalism's Product of the Year 2012 and being chosen as Finalists at ISPO Brand New 2014. Ass Saver's mudguards can be seen all over the world – from the fixed gear scene in Shanghai to the saddles of the Rapha Condor JLT Pro Continental team in the UK.
The company also has satellite offices in Barcelona and San Francisco so if you're in town give a shout-out to @asssavers and come on by for a ride.