News

MUDDER - our new MTB front fork mudguard!

Posted on March 30, 2016 by Staffan Weigel

”Let’s get one thing straight from the start. This mudguard is not designed to keep you neat and tidy.”
-Staffan Weigel, CEO Ass Savers

The purpose of the MUDDER is to keep your eyes muck-free as you go full speed down that dirtbag of a trail that you love so much. Chances are, that thanks to MUDDER, you’re also not having flying mud for lunch. As a mountain biker, you don’t care so much about getting dirty, it’s part of the game. Getting your vision knocked out by mud is another story and can be disastrous if it happens at the wrong moment. MUDDER makes sure that risk is minimal.

In true Ass Savers spirit, we’ve taken the minimalist approach with some added clever thinking. The result is a fork mounted front mudguard with an unobtrusive design and unsurpassed efficiency when it comes to keeping your face free from dirt. The design features innovative tire-hugging deflectors that can be adjusted so virtually no mud will pass.

MUDDER will be sold at MSRP €9.00 putting it well below the competition in the field. And as whipped cream on top of the mashed potatoes (Swedish proverb), we can of course offer the MUDDER for custom printing.

New Maglianera Socks and matching Ass Saver!

Posted on December 11, 2015 by Sofia Marin

 

Rain Rides - now more fashionable than ever!

Thanks to our latest collaboration with Italian sock and kit manufacturer Maglianera, you can now match your Ass Saver to your socks!

That’s right, we’ve found a way to feed your obsession with making everything on your bike perfectly coordinated.

The Maglianera X Ass Savers RAIN collab was designed to give you a matching bundle of socks and Ass Saver for the rainy season that will make sure you’re riding in fashion, regardless of weather.

When we met Andrea Girlanda, the man behind Maglianera, we instantly fell in love with his eye-popping visual designs and high-quality socks. Working together was a no-brainer.

The splendid RAIN pattern drew inspiration from the fall season and portrays a dark and endless rain. It’s a season for the truly devoted, but when the birds starts to sing again and the days slowly get longer, we will all be rewarded for our efforts.

This bundle will serve as a reminder to never stop riding.

Get it now!

Introducing Ass Savers Chamois Cream! Plus, Holiday Discount!

Posted on December 01, 2015 by Sofia Marin

Cover your ass with our Banana & Rose Chamois Creams

The holidays are here and what better way to celebrate than to unveil our latest foray into ass saving - magical chamois cream! Plus, scroll down to get 20% OFF all orders!

The development team at Ass Savers is constantly working hard at turning old truths upside down to bring you innovative products. Together with Buckler Skincare in Tallahassee, Florida, we decided to take ass saving to a whole new level.

Through meticulous sniffing and cheek rubbing, we’ve come up with not only one but two winning chamois cream formulas to keep your machinery lubed up for miles.

Choose between Banana or Rose fragrance. Both creams are hand crafted from carefully selected natural ingredients to help prevent chafing and keep your butts happy. Among the high quality ingredients are soothing cocoa butter, antibacterial and anti-inflammatory calendula and grapeseed oils, and essential oils.

Limited quantities available so order quickly! Order by Monday 14 December to ensure delivery by 24 December.


20% OFF Standard Products!

Get 20% Off Discount our Standard Products, including the Ass Saver Original, Extended and Wide! Use discount code: HOLIDAYTREATS

Are you worthy of an Ass Saver Award?

Posted on October 19, 2015 by Sofia Marin

Have you ever saved someone’s ass? Or perhaps you’ve had your ass saved.

Maybe you were out on a long ride and got a mechanical only to have a stranger pull over to assist you, saving you hours of distress. Perhaps you were at kilometer 100 bonking and out of food, only to have a friend promptly hand you a bar. It could be that it was race day, and a teammate sacrificed it all to help you get on the podium.

One way or another, we’ve all had our asses saved while riding our bikes. The cycling community and its cultivated camaraderie is one thing that makes riding bikes so rewarding.

That’s why we’ve teamed up with Voxwomen - the women’s cycling video channel - to launch the Ass Saver Award. It’s a way to offer recognition and praise to the unsung heroes of cycling.

The Ass Saver Award - a limited edition Voxwomen Ass Saver - will be awarded at every professional race that Voxwomen attends, kicking off at this past weekend’s Ronse Koerst cyclocross race in Belgium.

Anthony McCrossan, Voxwomen channel founder and UCI Women’s World Cup Commentator, said: “Many people don’t realize that cycling is actually a team sport. Without teammates, support staff, event organizers and even fans, many of the world’s top riders would not be achieve the level of success that they strive for.

“The Ass Savers Award is a fantastic way to celebrate all of those people who wouldn’t usually get recognition for all their hard work.”

Cross is Here! We introduce the JPOW Ass Saver

Posted on October 08, 2015 by Sofia Marin

All summer we’ve seen so many of you chomping at the bit, craving just one more ride off the beaten path, adventuring off road and into the trees. We know plenty of you have the undeniable urge to explore, to push the limits, and discover where your bike can take you.  

It’s no surprise more and more people are drawn to the sport of cyclocross. The sport is imbued with excitement and experiencing the unknown. Cross isn’t coming. Cross is finally here.

What better way to ring in the cyclocross season than by partnering with the man, the myth, the legend Jeremy Powers, a.k.a. JPOW. The Rapha-Focus/Aspire Racing rider embodies the sport, not just with his upbeat demeanor and unquenchable thirst for adventure, but the man simply rides like a boss.

JPOW is the top American cross racer in the world, with three U.S. National Cyclocross Championship titles under his belt and countless victories in the UCI European cross circuit.

We couldn’t be more stoked to work with Jeremy to create the ultimate cyclocross mudguard - the JPOW Ass Saver.

We invite you to join us in the world of mud, cowbells and suffering.

Follow Jeremy’s adventures on Instagram, Twitter and Facebook and check out JAM Fund Cycling

Posted in Custom, Cycling, Cyclocross, Pro Cycling

Raising the Profile of Women’s Cycling with Voxwomen & Iris Slappendel

Posted on September 29, 2015 by Sofia Marin

Voxwomen is changing the way we see women’s cycling and we’re on board!  The cycling channel has made great strides covering professional women’s cycling, providing exclusive content accessible to all. From in-depth race reports to quirky snippets showing off rider personalities, Voxwomen is bringing more visibility to the sport.

We couldn’t be happier than to partner with Voxwomen and Dutch professional cyclist and standout designer Iris Slappendel to create a custom Voxwomen Ass Saver as we help raise the profile of women’s cycling.

We were thrilled to get Iris on board as the designer of this custom-edition Ass Saver. In addition to being a super strong rider, Iris is well-known for being the talented designer behind the UCI World Cup leaders’ jerseys.

“When Voxwomen and Ass Savers asked me if I would like to be involved in creating a new Ass Saver product, I was very enthusiastic from the start,” she said. “Ass Savers are a really cool product, in fact I already use one myself, so I was delighted to be involved in the creative process.”

To hear more from Iris, click here to watch this exclusive video on her involvement.

Anthony McCrossan, Voxwomen Founder and UCI Women’s World Cup Commentator said: “We hope to see many more fans spreading the word about women’s cycling by getting out on their bike and showcasing their very own limited edition Ass Saver.  The team have also created some fun social media campaigns that will run alongside this launch and we can’t wait for everyone to get involved.”

Follow Voxwomen on Facebook, Instagram and Twitter.

Support women’s cycling and get your own Special Edition Voxwomen Ass Saver here. 100% of proceeds go to Voxwomen and Iris.

 

Posted in Custom, Pro Cycling, Sponsorship, women's cycling

Team TIBCO-SVB's Jo Kiesanowski talks rain rides and women’s cycling

Posted on September 04, 2015 by Sofia Marin

Team TIBCO-SVB’s Jo Kiesanowski fearlessly rails a corner at the very wet US Pro Challenge last month with U.S. National Crit Champ and teammate Kendall Ryan on her wheel. Photo Credit: Tour of Utah 

We are super stoked to partner up with UCI Pro Women’s squad Team TIBCO-SVB and do our part to support bad ass women in this awesome sport!

We had the opportunity to chat women’s cycling and rain rides with Team TIBCO-SVB veteran and 3-time Olympian Jo Kiesanowski.

The Kiwi has been racing in the pro peloton for over a decade and is still racking up wins in addition to her 8 National Championship titles on the road and track, plus her representation in the Commonwealth Games and Olympics three times each. Kiesanowski has just been selected to represent New Zealand at the World Championships road race this month.

 

AS: When did you turn pro and how has your cycling career evolved over the years? What disciplines have you raced; do you have a favorite?

JK: My first year as a pro was 2001 here in the USA. I also raced in Europe for pro teams for a few seasons before coming back to the USA to race for TIBCO-SVB in 2008 till now! I have raced both on the track and road internationally and enjoy both, however track is my first love as I started at age 16 and I love going and racing on the track whenever I can.

 

AS: Where do you currently live and train?

JK: I’m from Christchurch, New Zealand but when I’m in the U.S. I split my time between Seattle and Colorado Springs.

 

AS: Seattle is known for its constant drizzle. What are your wet-weather essentials?

JK: First of all, it’s not as bad at everyone thinks,  but if there’s any sort of dampness it’s key if my ass stays dry (thanks Ass Savers)! I also have my favorite rain jacket, gloves and Velotoze booties that I have to use.

 

AS: You have a talent for the one-day European Classics which are notorious for inclement weather conditions. In the days and weeks leading up to these races what makes the difference?  Is it the psychological preparation, training to have peak form, or equipment selection that makes the difference on the day?  

JK: It’s hugely important is to know the course, the type of terrain and pavement/cobbles and looking at a detailed weather forecast to know where the wind is going to come from and if it will rain out there! Information is your friend over there! That way you can decide what pressure will be best in your tyres, what undershirts/vests/gloves/booties are best for today and where the key sections in the race could be so you can make sure you are very far forward in that huge peloton!

 

Jo Kiesanowski powers up the infamous Mur de Huy at the Belgian Lotto Belisol Classic. Photo by Anton Vos.

 

AS: What does it take to finish, let alone podium, at a race with wet roads and harsh weather conditions?

JK: A lot of mental toughness - when it’s miserable out there it’s miserable for everyone, it’s how tough you are mentally to keep pushing through the harsh conditions and being confident in the hard training you have done and in your bike handling skills.

 

AS: Ass Savers is super excited to partner with Team TIBCO-SVB and support women’s cycling. How do you believe sponsors can contribute to the growth of women’s cycling?

JK: Sponsors can recognise that a large part of the cycling demographic is female and supporting women’s teams is a very effective way of reaching that market segment. The women have great stories and we are every bit as intriguing as the men - our sport has a lot of momentum behind it at the moment so hopefully sponsors will see this and want to be a part of it all.

 

Be sure to follow the non-stop action of women's cycling and follow Team TIBCO-SVB! Find them on FacebookInstagram and Twitter.

Team TIBCO-SVB riders show off their custom team-edition Ass Savers during a wet training day in Sweden after racing the Vargarda World Cup.

Posted in Custom, Cycling, Pro Cycling, Sponsorship, women's cycling

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